Back to the source: A Kickstarter post mortem (part 3)

The video made, the budget and rewards set, all that was left to do was launching the campaign and let people know. I was prepared to spam all the social networks I had an account on in order to reach the target and make this project a reality. I was actually quite pessimistic when launching the campaign, expecting to miss the target by a few hundred pounds. In the end, the target was exceeded by 26%, which I attribute to a few rules I’ve given myself as well as a piece of advice which happened to be game changing. And of course, all the people who supported the campaign and gave it some exposure.